Team Ettinger writes: This past 30 May, Ettinger was pleased to participate again in the Walpole Press Day at Somerset House here in London. The Walpole Group is an organisation that promotes luxury British brands in the UK and throughout the world; we’ve been involved in these press days for about six years now, and each year they seem to get bigger and better.
This year was especially exciting for us because we announced a brand new collection unlike any we’ve ever produced: Saira Hunjan for Ettinger. This collection combines the ancient art of tattooing with traditional British style and craftsmanship, and we think the result is stunning.
Earlier this year, Saira Hunjan — one of the most prominent tattoo artists working today — approached us with the intriguing idea of incorporating her unique designs into a selection of our finely crafted leather goods. After a few months of inspired design work (all with a pheasant or fox motif), intense collaboration, careful selection of the burnished calf leather and the painstaking final crafting, the collection was ready for presentation.
We were all very pleased by the extremely positive reception among the press and other presenters at Press Day, including Robert (shown here with Saira), who said, “I felt very good about these pieces, but I am pleasantly surprised by the overwhelmingly positive response. This collection shows Ettinger can have interesting collaborations with unexpected people.”
Introducing the Saira Hunjan for Ettinger collection was certainly one of the highlights of Walpole Press Day this year, and we hope that you’ll share our excitement about the collection, which will be available in early September. In the meantime, we’ll keep you up to date with more news and closer looks at all the pieces. In the meantime, please let us know what you think: what are your favourite designs and colours?
You can read Saira’s announcement about the collection on her blog here: Saira Hunjan blog.
You can read about the history of tattooing, including its prevalence among English aristocracy, here: Wikipedia history of tattooing.
You can learn more about The Walpole Group at their website: The Walpole Group.